This engaging English Language lesson uses Polaroid’s The Camera for an Analog Life campaign to explore how advertisements use language and visual features to communicate messages about modern life.
 
Students analyse print advertisements before planning and writing a persuasive speech on whether life online prevents us from fully experiencing life offline.
 
The lesson includes:
Key advertisement features with a model analysis of UNICEF’s Reach Out campaign
Guided questions to support analysis of the Polaroid adverts
Persuasive speech task
A structured planning worksheet
A comparison of two persuasive writing examples
Clear writing success criteria
 
Suitable across all key stages.
 
Please note: Campaign images are not included due to copyright restrictions. Direct links are provided for teachers to access them.